Marketing your business

Developing a marketing strategy is vital for any business. Without one, your business won't be able to reach the right customers for its goods and services.

What is a marketing strategy and why is it important?

A marketing strategy is a plan on how you will market your business.  It is important to understand what will be effective in reaching your potential customers, how and when to interact with them, how much time it takes out of your working week and what costs will be involved. If your time is better spent on other activities, you may want to even consider outsourcing certain marketing activities (such as social media marketing, emailing customers or building a website).

Developing a strategy will help you clarify these areas and ensure that you use your time and money effectively.

Can you help me with my marketing strategy?

Our business advisers can give advice on how to market your business effectively and how to develop a strategy.

We can offer marketing advice about:

  • market research and product/service innovation
  • the marketing mix (a combination of the four Ps - price, product, promotion and place) that help you establish an overall brand image and unique selling point)
  • communicating your business message
  • branding, advertising and promotion
  • internet marketing
  • social media (Twitter, LinkedIn and Facebook for example)

We can also offer selling advice about:

  • identifying your customers
  • listening to and understanding their requirements
  • promoting your products and overcoming obstacles
  • features/advantages and benefits of your products
  • closing the sale
  • ensuring you achieve budgeted sales and profit
  • customer aftercare.

How can I find out more about marketing strategies?

To find out more about marketing, contact your business adviser at a local business centre using the online form (please note: you will need to supply an email address in order for the adviser to reply to you):

Contact a business adviser online

Business advice is free to any East Riding of Yorkshire resident or business based in the East Riding.

The Chartered Institute of Marketing also have some useful information: 

Chartered Institute of Marketing (external website)

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