East Riding of Yorkshire Council (the council) collects and processes data, including personal data about its residents, to allow it to provide services effectively. Although the council is made up of many different departments, for the purposes of the Data Protection Act 2018 it is only one organisation.
The council takes seriously its responsibilities to ensure that any personal data it collects and processes is done so in accordance with all relevant legislation and guidance.
The council collects and processes personal data to enable it to provide services on behalf of residents of the East Riding of Yorkshire. These services include the following (this list is not exhaustive):
You have the right to request that the council stop processing your personal data in relation to any council service. However, if this request is approved this may cause delays or prevent us delivering a service to you. Where possible we will seek to comply with your request but we may need to hold or process information in connection with one or more of the council’s legal functions.
You are also legally entitled to request access to any records held by the council about yourself, the council will seek to comply with your request but there may be some situations where it will not be able to do this in full, e.g. where information held was given in confidence.
For more information about either requesting access to your personal data or to cease processing personal data visit the data protection rights page.
We will process your personal data for the following purposes:
For the purpose for which you provided the information, for example, processing a benefit claim
To allow the council to be able to communicate and provide services appropriate to your needs
Where the processing is necessary to fulfil the council's public task
Where the processing is necessary for the prevention and/or detection of crime of for the Council to carry out enforcement action
Where you have consented to the processing
Where the processing is necessary to protect individuals from harm or injury
Where otherwise permitted under the General Data Protection Regulation (GDPR) or Data Protection Act 2018, e.g. disclosure to comply with legal obligations
To monitor and improve performance in relation to those services and assist with planning of future service provision.
Where possible the council will use anonymised or pseudonymised data. This means personal identifiers such as name, address, date of birth, reference number are removed from a data source, the information can then be used for secondary purposes. This type of data can be used in a variety of ways including for planning and profiling, it can also be provided in response to requests made under the Freedom of Information Act 2000 or more widely published as part of a transparency agenda.
Customer Management System
Contact360 (aka My Account) provides the council with a single view of the customer and live intelligence to ensure service delivery and the information is tailored, personalised, targeted and responsive to individual needs. Contact360 also allows customers self-serve access to a range of digital transactions via a single account and will automate processes seamlessly with a number of back-office ICT systems. The system is provided by Civica UK Limited.
This may entail using information such as your name and address across a number of council services to ensure our records are up to date. If we become aware of services that you are entitled to which may benefit you we may also contact you to make you aware they are available.
The council use govDelivery to provide email marketing services, bulletins and newsletters to our residents, customers and employees. The system allows us to keep you up to date whilst giving you control of the emails you receive. Emails will be sent if you have opted in to receive communications, if we feel you have a legitimate interest in receiving the communication or we are required to contact you as part of our public task. At any time you can object and stop receiving marketing. The system is provided by Granicus LLC.
Troubled Families Programme
The Council is also part of the Government’s Troubled Families Programme. As part of this work, data is consolidated to establish a holistic child’s record (Single Family Record). The integration of various systems to a hub provides an overview of professionals involved with an individual/family. This also provides us with a holistic picture of a child to inform early intervention and preventative strategies.
Electronic data and networks controlled by the council are subject to strict security arrangements, both physical (such as firewalls and anti-virus protection), and administrative (non-disclosure and confidentiality). In addition, any debit or credit card details that you might supply us for any payments are not retained by the council and are not accessible by any council employee. The council complies with the requirements of the Payment Card Industry Data Security Standard and with central government codes of connection for the transmission and handling of sensitive information.
We have installed tracking code on all pages of this website to help us learn more about Facebook users' interests in the site. The aim is to make sure that any advertising we create is as relevant as is reasonably possible for our audience. Facebook Pixel enables us to create 'custom audiences' within Facebook to target Facebook adverts at groups of people who have visited certain pages. It also helps us to measure how effective our Facebook adverts are. We cannot identify individual visitors to our web pages by using Facebook Pixel.
You can opt-out of receiving these targeted adverts by visiting the Your Online Choices website or the Facebook advert preferences page.
Analytics and usage tracking
We use Google Analytics to track how visitors use our website. Google analytics gives us a whole range of useful website usage information, including how you came to be on our website, how long you stayed there for, what type of computer or device you’re using and what pages you viewed.
This tracking information allows us to better understand how our visitors are using the website and what information they are looking for. This allows us to make improvements to how the website works and the way the information is written or displayed.
None of this information is personally identifiable to you and all of our activity falls within the bounds of the Google Analytics Terms of Service (external website).