Fly-posting and A-Boards

Fly-posting, A-Boards and how to report them.

What is fly-posting?

Fly-posting is the act of attaching posters, signs, flyers or stickers, without permission, on lampposts, trees, litter bins or any other structure on the highway (roads and footpaths), including staking them in the grass verge.

How can fly-posting and illegal signs pose a nuisance or danger?

Signs can be a particular problem when placed on main arterial transport routes, high speed roads (over 40 MPH), in close proximity to road junctions, roundabouts and traffic lights due to the distraction or obstruction to visibility.

Signs placed on the footpath can cause a hazard or obstruction to pedestrians, users of wheelchairs, people who have sight impairment or those with prams and pushchairs. Illegal signs can be a source of complaint and can degrade the local streetscene and act as a magnet for other illegal signage. Enforcement of illegal signage is based on risk criteria, whereby high risk areas such as those mentioned above are prioritised.

Is fly-posting illegal?

Yes, it is a criminal offence under the Highways Act 1980 and fly-posters can be reported to the council.

Fly-posting, such as posters and leaflets, can be an obstruction, nuisance or danger to road and footpath users, potentially causing a road traffic accident. We can remove fly-posting and the costs incurred in doing so can be charged to the person responsible for placing them.

Fines and Fixed Penalty Notices

Fines and Fixed Penalty Notices correct as of 1 April 2024.

We can also issue a fixed penalty notice of £500 per illegal item placed on the highway, reduced to £400 if paid within 10 days. If you have placed 5 posters, you would be fined £2,500, reduced to £2,000 if paid within 10 days.

Failure to pay a Fixed Penalty Notice will result in prosecution through the courts which if successful may result in a fine.

Read more about Fixed Penalty Notices and how to pay them.

Can I report fly-posting?

If you wish to remain anonymous, make sure you are not logged into your account.

Report fly-posting

What are A-Boards?

Advertising boards, or ‘A-boards’, are portable advertising signs used typically outdoors to promote or draw attention to a business, event, location or organisation.

A-boards are in frequent use in some areas of the East Riding, and the council now operates an A-board licence scheme in designated zones to regulate the use of A-boards on the public highway.

If the business is within a licence zone, they must display their A-board licence in their window.

Any unlicenced A-boards displayed within licence zones, or any breach of licence conditions, will be investigated by the Streetscene enforcement team and the A-board may be removed.

Please note: A-boards on the public highway outside licence zones are not permitted, and where specific concerns are raised, the council may investigate. View a map of the A-Board licence zones to check whether a business is within a licence zone.

Can I report an A-Board?

If an A-Board appears to be unsafe and needs to be dealt with urgently, please call (01482) 393939 to report it.

If the issue is not urgent, please report it online. If you wish to remain anonymous, make sure you are not logged into your account.

Report an A-Board

Who is responsible for signs?

The council does not legitimize unauthorised signage on the highway. Any legal responsibility and liability associated with signage remains with the business or organisation concerned.

Where can I find further guidance about the use of signs?

Please read the following information:

GOV.UK website - Outdoor advertisements and signs: a guide for advertisers

The Town and Country Planning (Control of Advertisements) (England) Regulations 2007 provides guidance on the type and style of advertisements which may be permitted on private land with the appropriate planning consent where required.

Signs can be placed on private land, however they may be subject to planning consent. Read more about advertisement consent on the Planning Portal website.

The council offers advertising opportunities and sponsorships.

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