Apply for an A-Board licence

A-Boards and how to get a licence to display one.

What are A-Boards?

Advertising boards, or 'A-Boards', are portable advertising signs used typically outdoors to promote or draw attention to a business, event, location or organisation.

A-boards are in frequent use in some areas of the East Riding, and the council now operates an A-Board licensing scheme in designated zones to regulate the use of A-Boards on the public highway.

What is the A-Board licensing scheme?

The A-Board licensing scheme is a scheme operated by the council to regulate the use of A-Boards on publicly-maintained highways within designated zones.

The purpose of the scheme is to balance the needs of businesses, residents, and highway users, and to ensure safety and accessibility for all. It has been developed in response to the changing needs of the high street, including growing pressures on businesses and increasing legal and moral obligations to support groups such as those partially-sighted, disabled or with assisted mobility needs.

Businesses will need to pay £25 for their first licence, plus an application fee of £25.
Registered charities are exempt from paying the licence fee and the application fee.

Fees are non-refundable and are subject to annual review.

The licence will be valid from 1 April to 31 March, and must be renewed annually. There is no discount for applications made later in the year.

Any unlicenced A-boards displayed within licence zones, or any breach of licence conditions, will be investigated by the Streetscene enforcement team and the A-Board may be removed.

Please note: A-Boards on the public highway outside licence zones are not permitted, and where specific concerns are raised, the council may investigate.

View Guidance notes containing the full details of the scheme.

If you have any queries about the scheme, please email aboards@eastriding.gov.uk.

How do I apply for or renew an A-Board licence?

You must comply with the following criteria:

  • the A-Board must be temporary and easily moved
  • a maximum of one A-Board per frontage is permitted
  • the dimensions of the A-Board must be no larger than 650mm x 1,100mm (65cm x 110cm)
  • the A-board must be a regular shape with no protrusions or attachments
  • the placement of the A-Board must leave a minimum of 1,200mm (120cm) from the outer edge of the A-Board to the edge of the footway, whilst ensuring the A-Board is abutting the business premises
  • the A-Board may only be displayed within the trading hours of the business
  • the A-Board must be stable and of sufficient weight and/or design to prevent it being blown over by the wind
  • if applicable, the necessary permissions must have been given by the frontage owner to display the A-Board
  • if your business has frontages on multiple streets and you would like to place an A-Board on each street, you will need to make a separate application for each A-Board.

A-Boards must not be placed:

  • in areas designed for vehicles such as the carriageway or parking bays
  • next to pedestrian crossings
  • in such a way that it compromises safety or interferes with visibility
  • on tactile paving
  • in a location that interferes with street furniture such as litter bins, cycle racks or street lights
  • in such a way that it interferes with people accessing any premises.

Before you apply:

Step 1. Check if your business is in a designated licence zone.

View a map of the A-Board licence zones.

Step 2. Read the Guidance notes.

View Guidance notes containing the full details of the scheme. You must confirm that you have read and agree to the information detailed in the Guidance notes when you submit your application.

Step 3. Have your credit or debit card handy.

Businesses will need to pay £25 for their first licence, plus an application fee of £25.
Registered charities will not need to pay the licence fee or application fee.

Step 4. Have your documents and photos ready to upload.

You will need to upload your public liability insurance details, plus at least one photo of the A-Board in place outside of your business premises. If you don’t already have a suitable A-Board, please upload a photo of where you intend to place your A-Board.

Step 5. Renewing your licence?

You will need your existing licence number.

Apply for or renew an A-Board licence

Where can I find other support for my business?

The East Riding of Yorkshire Council's Business Support Services Team offers a range of support to businesses based in our area, including:

  • one-to-one adviser support
  • a fully-funded workshop programme
  • online resources
  • supplier directory
  • opportunities map
  • access to grant funding.

To find out more about our services visit the Invest East Yorkshire: Business Support Services website.

You can also contact us direct on (01482) 391622 or email business.support@eastriding.gov.uk to request an informal chat about how we can help your business.

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