Visit Hull and East Yorkshire

Information on what it is, what they do, what support do they provide and where to get further information.

What is Visit Hull and East Yorkshire (VHEY)?

Visit Hull and East Yorkshire (VHEY) is the area tourism partnership (ATP) for the Yorkshire sub-region. VHEYs activities focus around visitor promotion and management, destination awareness and building the quality of the destination.

As the sub-region's ATP, VHEY is responsible for generating increased tourism activity in Hull and East Yorkshire through a range of innovative marketing activities and tourism business support.

What does VHEY do?

VHEY's key objectives are to:

  • communicate effectively with stakeholders and partner organisations to ensure clarity of the key aims of VHEY and support for their delivery
  • establish VHEY as the gateway for information in the sub-region relating to the tourism and visitor market
  • promote the destination and the activity within it
  • support and underpin all activity relating to VHEY business plan particularly in relation to key objective to increase visitor spend within the sub-region by 5 per cent.

What support can VHEY provide?

As an organisation VHEY aims to support businesses in order to:

  • focus on increasing awareness of Hull and East Yorkshire's tourism offer to a national audience.
  • increase awareness of Hull & East Yorkshire's tourism offer to domestic and international audiences through partnerships with tourism bodies such as Enjoy England and Visit Britain.
  • develop positive perceptions of the area as a destination and visitor experience.
  • evoke confidence and support for the organisations delivering this.

Where can I get further information about VHEY?

For more information about VHEY, please visit the website:

VHEY (external website)

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